Today, the Missions of San Antonio were inscribed onto the list of World Heritage Sites, placing them in the company of fewer than 1,000 places around the world recognized for outstanding historical, artistic, scientific, or natural value. The designation comprises five historical Spanish missions, including the Alamo and four missions under the care of San Antonio Missions National Historical Park and the Catholic Archdiocese of San Antonio.
Harbinger’s 2013 evaluation of potential economic impacts of World Heritage status projected that this designation could boost economic benefits from visitation to the missions by up to 26 percent by 2025. If local organizations collaborate on promotion and expanding cultural tourism offerings, the prestigious international designation could yield up to $105 million in additional local sales, more than 1,000 new jobs, and $2.2 million in additional hotel tax revenue.
To maximize the potential of World Heritage status, the study recommended a slate of collaborative actions involving promotion, developing new cultural tourism opportunities and businesses, enabling visitors to navigate the WHS easily, and building community awareness and involvement.
Download the study at bexar.org/whs.