Park staff report that about half of 2016 visitors were national park travelers who specifically wanted to visit a national monument, underscoring the benefits of a sustained community effort to get National Park Service involvement with the city-run Waco Mammoth Site. President Obama designated a National Park Service National Monument on July 10, 2015.
In 2016, the park showed a significant boost in visitor activity and revenue:
- Visitation — up 107%
- Revenue from tours, educational programs, special events, and gift shop sales — up 76%
- Revenue from guided tours, despite a price reduction upon designation — up 70%
This performance dramatically outstripped the projections made in a 2015 Harbinger assessment. The park welcomed nearly three times more visitors than our estimates for Year One. We’ve never been so pleased to be wrong! Find the fact sheet here.