Advocacy and promotion

Most of the time, Harbinger’s clients are looking for change. Sometimes it’s a new legislative initiative or a specific management decision. Other times, support from community members, business leaders, or government officials. Could be improved sales. A new park. Better name recognition.

When you want something new to happen, it can help to bring new information or a new perspective to the table. Harbinger helps you understand critical perspectives, develop credible information, and present it in ways that you can use to advance your cause.

How Harbinger can help

• Analyze critical issues and trends, and identify points of leverage.

• Identify and develop your key selling points.

• Translate complex, technical, or voluminous information into easy-to-understand, persuasive, and educational materials.

• Engage government and business leaders, the general public, or specific audiences in learning and dialogue.

• Help develop community partnerships and support involving media, public officials, education institutions, businesses, and non-governmental organizations.

• Partner with you in every step from project design through implementation.

Services include

• Design and implementation of educational and advocacy campaigns and community engagement processes.

• Promotional and persuasive materials, digital content, and talking points based on credible analysis, targeted information, and compelling context.

• Collaborative design, research, and writing.

• Training, and workshop planning and facilitation.

• Project design and management.

Sample projects

Montana Wilderness Association—Assisted in project design, organizing, fundraising, and content development, and served as chief editor for Buttes, Breaks, and Badlands: Off the Beaten Path in Southeast Montana, a geotourism-style mapguide that offers travelers and locals a guide to nature, history, culture and outdoor recreation in this less-visited corner of the state. The guide highlights little-known, often wilderness-quality wildlands in this remarkably varied landscape, helping build awareness and support for conserving these places.

The Nature Conservancy, South Florida Office — Design, research, and materials development for “Water for Our Future,” a public education and discussion program about water management in South Florida. This report and discussion guide was widely distributed to local government and community leaders in South Florida. It was used to guide 27 community forums involving more than 1,000 participants, on water supply, resource management, and Everglades ecosystem restoration. These forums were part of a public campaign that resulted in the unlikely passage of a $2 billion bond to help fund Everglades restoration. Consulted on process design and facilitator training.

South San Antonio (Texas) Chamber of Commerce Foundation and James Lifshutz Harbinger’s preliminary economic impact analysis of the potential for redeveloping an historical hot springs resort was used to support a successful bid for county funding of a proposed public-private partnership. Bexar County, Texas, has committed $3 million to preserving the bathhouse ruins and creating a public park around them. The South San Antonio Chamber of Commerce will operate an interpretive center at the site, and direct private donations to its continued improvement and operation. Private owner, James Lifshutz, will develop a small-scale resort on the surrounding property.

National Parks Conservation Association, Northern Rockies Field OfficeHarbinger wrote the award-winning Gateway to Glacier report, which grounded discussions among business and community leaders in Flathead County, Montana. These discussions helped galvanize community and media support instrumental to the allocation of full funding for reconstruction of Glacier National Park’s Going-to-the-Sun highway.

Study Circles Resource Center (now Everyday Democracy) — In a collaborative process, Harbinger developed a study circles discussion guide on improving community and police relationships. Dozens of communities have used this discussion guide to bring police and residents together to build trust and respect, develop better policies, and make changes for safer communities. Click here to read about changes brought about by study circles programs in Illinois, Kentucky, and New York. Click here for links to news stories about other study circles programs.

National Parks Conservation Association Mid-Atlantic Regional OfficeOver the course of two years, Harbinger developed three Making Connections reports that survey important aspects of the economic influence of different national parks in the mid-Atlantic region on neighboring communities. NPCA has used these reports for a variety of purposes, including a successful campaign to designate historic Fort Monroe a national monument, building community dialogue and relationships, supporting clean air campaigns, and focusing attention on issues related to development and recreational pressures on a Civil War battlefield park.

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