Client: Bexar County, Texas. Download report
About the project: Harbinger developed three scenarios for likely economic impacts of designation for the five Spanish Colonial missions in San Antonio, Texas, which have been nominated for recognition as a World Heritage Site.
The study found that WHS status could boost economic benefits from visitation to the missions by up to 26 percent per year. If local organizations collaborate on promotion and expanding cultural tourism offerings, the prestigious international designation could yield up to $105 million in local sales, more than 1,000 new jobs, and $2.2 million in additional hotel tax revenue.
To maximize the potential benefit of World Heritage status, the study recommends a slate of collaborative actions involving promotion, developing new cultural tourism opportunities and businesses, enabling visitors to navigate the WHS easily, and building community awareness and involvement.
In July 2015, the Missions of San Antonio were inscribed onto the list of World Heritage Sites.