Creating Regional Markets for Artisan Grains Solutions Roundtable
The Artisan Grains Marketing Solutions Roundtable (November 6, 2024) was hosted by the Northwest and Rocky Mountain Regional Food Business Center with assistance from Harbinger’s Michele Archie and colleagues at the Western Community Assessment Network.
Growing markets for climate-resilient artisan grains requires working together — growers, processors, distributors, buyers. It can also mean building support and investment in processing, infrastructure, product development, marketing, and other things that could involve other partners—financial institutions, individual investors, economic developers, nonprofits, community groups, local governments and others.
The Marketing Solutions Roundtable provided a forum for participants from a six-state region (Colorado, Idaho, Montana, Oregon, Washington and Wyoming) to exchange ideas, learn together and cultivate new connections for creating, expanding and diversifying markets for these crops, looking at what is working here and elsewhere that could be implemented, adapted and innovated to expand markets locally and regionally. Learn more about the Roundtable, access the recording and download the resource guide at the WeCAN website or visit the Roundtable home page here.