Michele Archie and Amy Camp (Cycle Forward) explore what it means to be a trail town (hint: you don’t have to be part of an established program) and how communities can benefit from building stronger connections with trails and trail users. This free American Trails webinar introduced three simple, concrete strategies to engage communities, entice locals and visitors, and take the next steps toward making the most of outdoor recreation and trails.

Drawing from the rich array of strategies and lessons in the new online course, Trail Towns 101: Strategies, Tools and Inspiration to Make Trails Work for Your Community, the webinar focused on tools for expanding the pool of local trail advocates, setting the stage for planning connections and measuring success, building a local trails culture, connecting with key markets, and inviting locals and visitors to use trails and spend time in communities. The webinar will also touched on why it’s a good idea to work with other neighboring communities when forging connections with trails and trail users.

Free replay and resource links here.